Privacy Policy

This Privacy Policy applies to businesses that use the Measy platform and to individuals who interact with Measy by calling a business that uses the service. Measy is a business-to-business service and is not intended for personal, household, or consumer use outside of this context.

We collect only the personal information reasonably necessary to operate and provide the Measy service.

When a business registers for and uses Measy, we collect business and account-related information such as the business name, contact email address, phone numbers connected to the service, billing and account details, and configuration settings related to call handling and automated messaging.

When an individual calls a business that uses Measy and the call is missed, we may process limited caller information, including the caller's phone number, the date and time of the call, and message interactions associated with that call. We do not collect caller names, physical addresses, or payment information unless such information is voluntarily provided by the caller during an interaction.

In relation to caller information, Bitbrains acts as a service provider, processing information on behalf of the business using Measy and in accordance with that business's instructions.

Personal information is used solely to detect missed calls to participating businesses, send a single automated transactional text message in direct response to a missed call, and enable AI-assisted chat interactions that facilitate customer-initiated actions such as placing orders, booking appointments, or submitting requests.

These AI-assisted tools operate within predefined limits set by the business and do not initiate unsolicited communications. Personal information is also used to operate and maintain the Measy platform, improve system reliability and performance, and comply with applicable legal and regulatory obligations.

Personal information processed through Measy is not used for advertising or marketing purposes without explicit consent.

When a person calls a business that uses Measy and the call is missed, Measy may send one automated SMS message as a direct and immediate transactional response to that call. This message facilitates customer service interactions and is not promotional in nature.

Consent to receive this message is implied by the act of calling the business's publicly listed phone number. Further messages are only sent if the caller replies and engages with the AI-assisted chat agent. Each automated message clearly identifies the business and includes instructions for opting out of future messages.

Recipients may opt out of receiving messages at any time by replying STOP, UNSUBSCRIBE, or an equivalent keyword. Once an opt-out request is received, no further messages will be sent to that number unless the recipient initiates a new interaction. This opt-out mechanism complies with Canadian carrier and messaging regulations as well as CASL requirements.

Bitbrains does not sell personal information.

Limited personal information may be shared with trusted third-party service providers solely as necessary to operate the Measy platform, including telecommunications carriers, SMS delivery platforms, and cloud hosting providers. These providers are contractually required to protect personal information and to use it only for the purpose of delivering services on our behalf.

Personal information is stored using secure systems and protected by reasonable administrative, technical, and physical safeguards designed to prevent unauthorized access, disclosure, or misuse. While we take appropriate measures to protect personal information, no system can be guaranteed to be completely secure.

Some service providers may process or store information outside Canada, including in the United States. In such cases, personal information may be subject to the laws of those jurisdictions, and appropriate safeguards are implemented.

Personal information is retained only for as long as necessary to provide the Measy service, meet legal or regulatory requirements, resolve disputes, or enforce agreements. Call and message metadata may be retained for defined operational, audit, or compliance purposes and is securely deleted or anonymized when no longer required.

Businesses using Measy may request access to or correction of their account information by contacting us using the details below. Individuals who receive messages through Measy may contact us regarding opt-out requests or concerns related to personal information. We may require verification of identity before responding to requests.

If concerns are not resolved, individuals have the right to contact the Office of the Privacy Commissioner of Canada.

Measy may introduce additional features or services in the future, such as enhanced communication tools, website integration, or business management features. Any new functionality that involves the collection or use of personal information will be subject to updated privacy disclosures and, where required, additional consent. We do not expand our use of personal information beyond what is described in this Privacy Policy without notice.

We may update this Privacy Policy from time to time. Any changes will be posted on our website, and the "Last updated" date will be revised accordingly.